Olivia’s Kindness Shining Through

Strategy & Execution

I designed and built a custom website for the Olivia’s Kindness Foundation to create a compassionate digital presence that amplifies its mission of supporting patients and families facing pediatric cancer. The website was designed to be warm, hopeful, and user-friendly—providing a clear path for visitors to learn, connect, and give back.

Deliverables Included:

• Full Squarespace website build

• Content strategy and messaging framework

• Visual design and color palette exploration

• Image sourcing and layout strategy

• Donation and support integration

• Mobile-responsive build

Platform Guidance & Support

Beyond design and build, I provided comprehensive guidance to ensure the OKF team had a sustainable, scalable digital presence that fit their goals and resources.

• Platform Selection: Recommended Squarespace as the most effective option for its balance of elegant design flexibility, ease of use for non-technical staff, and integrated functionality (menus, forms, newsletter sign-ups, SEO).

• Domain Purchase & Connection: Supported the team through domain purchase, DNS configuration, and secure connection to the new website.

• Pricing Transparency: Outlined various Squarespace plans, helping the team understand cost tiers and select the most appropriate option for their needs and budget.

• Training & Handoff: Provided guidance on updating content, adding new events or announcements, and managing the site independently post-launch.

• Ongoing Support: Ensured that the platform setup positioned Zocca for smooth day-to-day management while remaining scalable as the restaurant grows.

Key Messaging & Story Anchors

• Mission of Kindness: Highlighted the Foundation’s focus on spreading kindness and compassion by providing meaningful support for children and families navigating cancer.

• Olivia’s Story: Centered the site around Olivia’s legacy, ensuring her story of resilience and kindness lives on as an inspiration to others.

• Community Connection: Emphasized the importance of community-driven philanthropy, events, and acts of kindness as core pillars of the Foundation’s impact.

Visual Direction

• Compassionate & Uplifting: Designed with a soft, approachable aesthetic that communicates empathy while celebrating resilience.

• Human-Centered Imagery: Integrated visuals that reflect both the strength of families facing challenges and the generosity of the Foundation’s supporters.

• Hopeful Palette: Applied a light, hopeful color palette paired with gentle typography to balance compassion with clarity, making the site inviting and approachable.

Visit now at https://www.oliviaknightonfoundation.org/