Social & Collateral
With The Handle Bar Cycling Studio’s vibrant brand identity already in place, I extended its visual language into a carefully curated suite of printed materials for in-studio and beyond. Every piece was intentionally crafted to reflect the studio’s energy and invite riders into its dynamic environment.
Print It
What I Delivered:
Studio Maps — Clear, visually engaging layouts to help riders navigate to studios, locker rooms, equipment areas, and amenities—branded with signature colors and typography for instant recognition.
Promotional Flyers — Eye-catching printed flyers designed to advertise class schedules, special events, package deals, and instructor spotlights. Delivered both as flyers for studio walls and hand-outs for themed campaigns.
Print-Ready Files — Fully prepped and formatted files for local printers, complete with bleed, dielines, and export settings to preserve crisp branding across different print formats.
Post It
To extend The Handle Bar’s momentum into the digital space, I created a set of social media graphics that align with the printed identity while tapping into Instagram’s visual energy and community-driven engagement.
Class Announcements & Schedule Highlights — Clean, bold layouts announcing upcoming class themes, instructor features, and booking reminders—optimized for feeds and Stories.
Motivational Quotes & Member Spotlights — Branded templates spotlighting instructor insights and member achievements, reinforcing community and connection.
Event Promotions & Seasonal Campaigns — Cohesive visuals across print flyers and Instagram posts for workshops, challenges, or holiday specials—designed for both wall displays and carousel posts.
Consistent Look & Feel — Unified aesthetic across print and digital that leverages studio-specific color palettes, strong typography, and dynamic imagery—ensuring everything feels unmistakably “Handle Bar.”